Blog
Vaken exists so a small B2B company can book meetings with clients without building a sales team. On this blog we document how we do it from the inside: what works in B2B prospecting, how we build and measure ad campaigns, which buying signals deserve attention, and the mistakes we make along the way. We publish when there's something worth telling, with data and without inflated promises.
Usual topics: cold email and deliverability, Meta and LinkedIn ads on small budgets, measuring cost per meeting, and the daily work of the 25 agents. If you'd rather see it applied to your business, book 20 minutes with the team.
How to choose AI acquisition agents: 10 questions before you sign
The checklist for evaluating any vendor in this new category, Vaken included: the promise, domains, GDPR, pricing, data, and red flags.
August 15, 2026SDR, agency, or AI agents: what it costs to book B2B meetings
The four ways to handle client acquisition, with ballpark costs, a comparison table, and the three questions that decide which one fits you.
August 13, 2026B2B cold email in Spain: a practical guide
Infrastructure, writing, compliance, and the five mistakes that burn domains. Everything to set up before sending the first email.
August 13, 2026AI agents for getting clients: what they actually do (and what they don't)
Which tasks an acquisition agent runs on its own, what remains human work, and how to tell whether it makes sense for your company.
August 13, 2026Why Vaken exists
The story behind the 25 agents with Norwegian names: what they do, why the pricing is flat, and what "awake" has to do with it.
August 13, 2026